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The New Standard in Fertility Care
- The Problem: Traditional fertility clinics rely on a "waiting room" model that increases cortisol (stress) and treats patients like numbers in a queue.
- The Ovom Model: We utilize a hybrid care system. Routine monitoring can often be done digitally or locally, meaning you only come to the clinic for high-value procedures.
- The Technology: Our proprietary app puts your medical data, scan results, and communication directly in your pocket, removing the "information black hole."
- The Environment: When you do visit, the space is designed as a sanctuary, not a sterile medical facility.
If you have been to a traditional fertility clinic, you know the specific anxiety of the waiting room.
It is usually 7:00 AM. You are sitting in a silent, sterile room with twenty other women. Everyone is avoiding eye contact. You are worried about being late for work. You are waiting for a scan that will determine your entire future, while a TV in the corner plays morning news on mute.
In our team’s years of expert clinical practice, we have realized that the waiting room is not just a room; it is a symptom. It is a symptom of a healthcare model that prioritizes the clinic’s schedule over the patient’s humanity.
At Ovom, we decided to burn that model down and start over.
We call it Patient Experience 2.0. It is built on the belief that fertility care should fit into your life, not hijack it. Here is why we ditched the waiting room culture, and what we replaced it with.
The Psychology of "Waiting"
From a medical perspective, waiting is not passive; it is physiologically active.When you sit in a clinical environment with no information, your cortisol (stress hormone) levels rise.
- The Old Way: You wait 45 minutes for a 5-minute scan. You wait 24 hours for a nurse to call you with results. You wait weeks for a follow-up consultation.
- The Medical Impact: High stress doesn't necessarily block conception, but it absolutely degrades the patient experience, leading to burnout and dropout before treatment is successful.
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Pillar 1: Hybrid Care
We believe you should only be in our clinic when it is medically necessary. For everything else, we bring the clinic to you.
How it works:
- Digital Monitoring: Through our advanced app and telehealth infrastructure, many consultations and check-ins happen virtually.
- Local Partners: For routine blood draws or basic scans, we coordinate with local labs closer to your home or office, sparing you the commute to the main center.
- The Result: You aren't driving across the city at dawn every other day. You are living your life.

Pillar 2: Transparency as the Antidote to Anxiety
In traditional care, the patient file is hidden behind the desk. You have to ask permission to know your own follicle count.At Ovom, we believe it is your data.
- Real-Time Access: Our patient app connects directly to our Electronic Medical Records (EMR). When I see your scan results, you see your scan results.
- Direct Communication: No "phone tag." You can message your care team securely. We treat you as a partner in the process, not a passive recipient.
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Pillar 3: Sanctuary Design
When you do need to come in (for egg retrieval, transfer, or specialized diagnostics), the physical environment matters.Hospitals are designed for sterility. Our Ovom clinic in Cascais, Portugal — right by the beach on the Portuguese Riveria — is designed for safety and serenity.
We removed the fluorescent lights, the cold metal chairs, and the "sick" aesthetic. Our spaces use biophilic design (natural light, plants, soft curves) which is clinically proven to lower heart rate and blood pressure. You are not a "patient" waiting to be processed; you are a guest being cared for.
FAQ: But is it less personal?
If it's digital-first, will I ever see a doctor?
Absolutely. In fact, you get more quality time with your doctor. Because we have automated the administrative busywork (forms, basic updates), our face-to-face time is dedicated to deep medical strategy and emotional support.
Your one dedicated doctor and fertility nurse team will stay without you throughout your entire patient journey.
What if I prefer coming in?
That is your choice. "Hybrid" means flexible. If you feel more supported by coming into the clinic for every scan, our doors are open. We customize the journey to your anxiety levels.
Many of our patients spend the full 5 to 14 days of their treatment in Cascais, Portugal, to enjoy a relaxing holiday by the beach at the same time as their treatment.
Is this only for tech-savvy people?
No. Our technology is designed to be as user-friendly as possible. If you can use WhatsApp, you can use Ovom. And, at all times, our concierge team is just a phone call away.
The Next Step
You are embarking on one of the most important journeys of your life. You deserve a care provider that respects your time, your intelligence, and your emotional well-being.
Experience fertility care designed for the 21st century. Book your Medical Consultation with us.

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