Ovom Care - where compassion meets tech

Your personalized fertility pathway starts here.

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our vision

Welcome to a new dawn in reproductive care.

Ovom Care revolutionizes your fertility journey by bringing together world-class fertility specialists with the power of AI and cutting-edge research.

our services

Fertility Test
incl. AMH and FSH

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Fertility Preservation
incl. Egg Freezing

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Fertility Treatments
‍incl. IVF and ICSI

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LGTBQIA+
incl. Reciprocal IVF

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Donor Services
incl. Egg Donation

Learn more

The

Story

At Ovom Care, we believe that combining technology with empathy creates empowered fertility care. Transforming hope into parenthood.

Ovom Care is rooted in the shared vision of its three founders - Lynae, Cristina, and Feli. Each of us recognized the need to rethink the patient-centric paradigm of reproductive care, feeling strongly that the status quo was not adequately addressing the needs in terms of quality of care, clinic processes, and patient support. Driven by this shared ambition, we came together to redefine the landscape of reproductive care by harnessing the power of technology.

Our singular goal? To create an unrivaled patient experience in the realm of family-building, smoothing the often arduous journey towards parenthood. With Ovom, we have turned our dream into a reality, making reproductive care more successful, more patient-centric, and within everyone's reach.

the ovom difference

We are a radical new way of thinking about managing your fertility. We embrace technology and AI to bring you personalized fertility care that is based on data, not chance.

Tech & Success Rates

Data-driven personalization of your treatment, newest technology in the lab, and advanced assessment of egg quality allows us to improve success rates for each individual patient significantly. We are committed to bringing the latest scientific developments directly to the patient to build more families.

Success-Based Pricing

With our success-based pricing you only pay when we achieve your goal together: pregnancy. The approach is offered based on data-driven estimation of your personal success rate. Combined with modular pricing & flexible payment solutions we enable everyone to build a family.

World-Renowned Team

At Ovom Care we brought together the game changers from patient advocacy, medicine, embryology, research, and technology. United by the goal of moving the needle for the patient enabled by our digital-first approach to care.

Digital Ecosystem

Ovom Care's digital Fertility Companion App is designed to give you clarity and transparency on your journey. It is the one-stop shop to communicate with your healthcare team, review your treatment plan, book appointments, pay for services, and learn about your fertility.

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how it works

A clear personalized pathway to parenthood. Wherever you are, we are here to support you.

1. Consultation

A free 30-minute, 1:1 virtual consultation with Chief Medical Officer Lynae Brayboy, MD

2. Diagnostics

Comprehensive diagnostics to understand your fertility either conveniently at your home, your local provider or in one of the Ovom Care Homes.

3. Planning

Together with one of our fertility experts we find the optimal treatment pathway for you.

4. Treatment

Have all the information you need to make an informed decision. Start treatment with your Ovom Care team by your side: digitally & in-person - 24/7.

5. Ongoing Care

We stay by your side all the way. You can even enjoy ongoing reproductive care with us after your wonder is born.

Start your Journey today

meet the team

a team that redefines reproductive care

We are an international world-class team that comes together, creating a radical new way of thinking about fertility. A new frontier in reproductive care - one that is centered around the patient's success. We embrace technology to provide you with personalized care that is based on data, not chance.

Cristina Hickman

Clinical Embryologist & IVF Consultant

Dr. Cristina Hickman, a British certified clinical lab director with 20+ years of experience; chair of the AI Fertility Society; and consultant with more than 250 clinics in 20 countries. She designed and built 13+ IVF labs in the UK and globally. As Chief Scientific Officer for AI-based companies like Fairtility, TMRW, and Apricity, she helped create and integrate technologies in IVF clinics.

Lynae Brayboy

Chief Medical Officer & IVF Researcher

Dr. Brayboy, an America-trained double board-certified Ob/Gyn and Reproductive Endocrinologist, specialized in reproductive endocrinology. With 20+ publications, her research focuses on egg quality, femtech in reproduction, and IVF outcomes, advancing reproductive knowledge for improved patient care.

Ahmed Amer

Senior Embryologist & Medical Engineer

Ahmed Amer is a senior embryologist with over 13 years of experience in London's most prestigious IVF clinics. He is also the founder of multiple patient support initiatives, dedicated to enhancing the patient experience. Ahmed's passion lies in bringing innovation to the forefront, ensuring his patients benefit from cutting-edge treatments and technologies.

Lisa Stradiotto

Medical Director & Fertility Specialist

Dr. Lisa Stradiotto is a highly experienced Obstetrician and Gynaecologist with a special interest in Reproductive Medicine, including fertility preservation and egg donation. Dr Stradiotto is an expert Fertility Specialist in the field with over 15 years of dedicated experience helping people with their reproductive health.

Rami Wakim

Clinical Director & Fertility Consultant

Dr. Rami Wakim is a renowned British physician of Lebanese origin with over 25 years of experience in Obstetrics and Gynaecology. He completed his medical internship and advanced training at Ain-Shams University in Cairo, Egypt, and received specialized training in Obstetrics and Gynaecology from several prestigious hospitals worldwide.

Felicia von Reden

Chief Executive Officer & Patient Care Expert

Felicia von Reden, CEO of Ovom Care, is driven by her personal experience with severe endometriosis to create a patient-centric IVF clinic. Her passion lies in offering convenience and support throughout the challenging fertility journey, making her clinic a beacon of innovation and compassionate care.

"Dr Brayboy was on call one weekend when I needed to have a procedure done. I was nervous and she completely put me at ease. She was one of the best doctors I have ever encountered - I am a doctor as well and was extremely impressed by her caring and compassionate manner."

Anonymous

"Felt very personal, which is needed to discuss a topic like this. Ahmed explained everything clearly and gave us a lot to consider and think about."

Jane

"Thank you so much for taking the time to speak to me. I found it hugely helpful. I learned a lot that I'm sure will help me going into my next IVF cycle to feel we are doing all we can. I really do appreciate it.“"

Rebecca

"This technology actually made a difference for us! We worked with other specialists but they would not result in pregnancy. Here, after only 1 cycle got pregnant. The team supported us well throughout the process. 5 stars for us!"

Katharina

"Getting insight from Ahmed during both my failed and successful IVF-ICSI cycle was so important for me to feel informed and more in control of the process."

Anonymous

"I came here because I through the tech component was very intriguing and I wanted to find out if it really makes a difference. And I think it really did! I was guided through the whole process so smoothly and they even have a patient app that provided extra transparency."

Sonia

"Working with Dr. Brayboy for our fertility journey has been very rewarding. She has a great bedside manner and perfect for the role she plays in fertility and reproductive science. I highly recommend working with her. She is very intelligent, explains everything very patiently and makes sure you have the information you need to make the right decision."

Anonymous

our services

Fertility Assessment
incl. AMH and FSH

Be in the know

Many people are unaware of their fertility status. Most of us never plan our reproductive lives.

At Ovom Care, we want to change that narrative by empowering you to make decisions based on data, not chance. A fertility test is an empowering first step for individuals and couples of all backgrounds. This insightful assessment offers a window into your reproductive health, regardless of gender or orientation.

Through a compassionate and inclusive approach, our fertility experts work closely with you to understand your unique circumstances and dreams. From hormone evaluations to semen analyses or ovarian reserve assessments, our diverse range of tests ensures that the information gathered is tailored to your needs.

Price: from £200

Free Consultation

See steps

Consultation

Free 30 min 1:1 overview on how we work and our philosophy to assist you along your journey

Diagnostics

Diagnostics is conveniently located near where you live or work

Results

60-90 minute virtual fertility consultation to discuss diagnostics and prognosis

Free Consultation

Fertility Preservation
incl. Egg Freezing

Plan your fertility

Fertility preservation allows you to take control of your reproductive future by safely storing your eggs, sperm, or embryos. Whether you’re facing medical treatments, focusing on your career, or just not ready to start a family yet, this service ensures that when you're ready, your options remain open.

Egg freezing is ideal if you want to preserve your own eggs for later use; it’s a proactive step in taking control of your fertility. Sperm freezing offers individuals with sperm a valuable opportunity to safeguard their contribution to bringing new life, ensuring that the prospect of parenthood remains an open door. Embryo freezing is perfect for couples, partners, or individuals who want to keep viable embryos for future pregnancy attempts. These options are not just about preserving fertility; they’re about preserving hope, options, and dreams for your family’s future

Ovom Care simplifies this process by providing 24-7 support as you navigate diagnostics, stimulation, and retrieval/freezing all at the touch of a button.

Price: from £2900

Free Consultation

See steps

Consultation

Free 30 min 1:1 consultation with Chief Medical Officer Lynae M. Brayboy, MD to provide you with the answers you need and our philosophy to assist you along your journey

Diagnostics

Diagnostic testing either conveniently at your local OBGYN, one of our Ovom Care fertility homes or in the comfort in your home.

Consultation

60-90 minute virtual fertility consultation to discuss risks and benefits of oocyte cryopreservation.

Monitoring

Monitoring with bloodwork and ultrasounds with daily feedback via your Fertility Companion App regarding dosage adjustments, trigger shot instructions and reminders.

Gamete Collection

A physician carefully retrieves your eggs. After egg collection, all eggs will be linked to an identification number that will label each frozen egg. Your inventory will be updated in your Fertility Companion App.

Always Ready

When you are ready to use your eggs in storage simply book an appointment via your Fertility Companion App.

Free Consultation

Fertility Treatments
‍incl. IVF and ICSI

Paths to Parenthood

Fertility treatments, encompassing a spectrum of advanced procedures like IUI, IVF and ICSI, are your allies in the beautifully diverse journey to parenthood or family expansion. Whether you're an individual, a couple, or partners, fertility treatments can be the bridge to realizing your dreams of bringing new life into your world.

IVF, a process that carefully unites eggs and sperm outside the body, and ICSI, a precision technique where a single sperm is injected directly into an egg, are both powerful options that are often central to fertility strategies.

Our compassionate and inclusive approach ensures that every aspiring parent—regardless of gender, orientation, or family structure—is embraced and supported. We recognize that family is defined in many wondrous ways, and our commitment is to walk beside you, illuminating your path with expert care, understanding, and state-of-the-art reproductive technology. Together, we craft the tapestry of your family's future.

Price: IVF from £3800

Free Consultation

See steps

Consultation

Free 30 min 1:1 consultation with Chief Medical Officer Lynae M. Brayboy, MD to provide you with the answers you need and our philosophy to assist you along your journey.

Diagnostics

Diagnostics including semen analysis conveniently located at your local provider, one of our Ovom Care fertility homes or in the comfort in your home.

Consultation

60-90 minute virtual fertility consultation.

Monitoring

Monitoring with ultrasounds and bloodwork to determine trigger and egg retrieva.l

Egg Collection & Fertilization

A physician carefully retrieves your eggs. The eggs are then fertilized via IVF or ICSI.

Pregnancy Test

The pregnancy test is the final step.

Free Consultation

LGTBQIA+
‍incl. Reciprocal IVF

Inclusive Family Building

At our clinic, we warmly welcome and celebrate the diversity of family. Our services, including Reciprocal IVF, are thoughtfully designed to honor and support all ways of family-building.

In addition to Reciprocal IVF, a heartwarming option for same-sex female couples or individuals with ovaries, we proudly offer Surrogacy and Egg Donation options. Surrogacy is a beautiful pathway for individuals and couples who wish to have a child but are unable to carry a pregnancy. It involves a gestational carrier who lovingly carries and delivers a child for you. For those in need of eggs, our Egg Donation program is an invaluable service, matching you with a generous donor to help pave the way for a cherished new addition to your family.

Our compassionate and knowledgeable team recognizes the individuality of each family’s journey and is dedicated to nurturing your dreams of parenthood with sensitivity, respect, and the highest standards of care.

Free Consultation

See steps

Consultation

Free 30 min 1:1 consultation with Chief Medical Officer Lynae M. Brayboy, MD to provide you with the answers you need and our philosophy to assist you along your journey.

Diagnostics

Diagnostics including semen analysis conveniently located at your local provider, one of our Ovom Care fertility homes or in the comfort in your home.

Consultation

60-90 minute virtual fertility consultation

Clinical Care

Clinical care tailored to your unique needs.

Pregnancy Test

The pregnancy test is the final step.

Free Consultation

Donor Services
incl. Egg Donation

New Beginnings

Using a donor is an option for people who are unable to become pregnant using their own eggs or sperm. We offer our patients access to reputable egg and sperm banks and surrogacy.

Whether you need donor eggs, sperm, or embryos, we take the headache of searching for and finding agencies off your plate. With a diverse and carefully-screened pool of generous donors, we are committed to helping you find the perfect match that resonates with your aspirations and values

Our nurturing team guides you through every step of the process, ensuring you are well-informed and supported. The gift of donation is one of immeasurable beauty, and through this service, we weave a tapestry of kinship, love, and dreams fulfilled.

Free Consultation

See steps

Consultation

ConsultationFree 30 min 1:1 consultation with Chief Medical Officer Lynae M. Brayboy, MD to provide you with the answers you need and our philosophy to assist you along your journey.

Diagnostics

Diagnostics including semen analysis conveniently located at your local provider, one of our Ovom Care fertility homes or in the comfort in your home.

Consultation

60-90 minute virtual fertility consultation

Clinical Care

Clinical care tailored to your unique needs.

Free Consultation

Pricing Details

pricing

Fair and transparent pricing, individualized for your journey

At Ovom Care, we are committed to providing fair and transparent pricing for our services. By harnessing the power of technology we are able to create cost savings that are transferred directly to you, reducing treatment costs.

Success based pricing

Ovom Care's success-based pricing model uses advanced algorithms to predict the number of cycles you need on your personal journey to become pregnant. With that, you only pay for successful outcomes.

Per cycle pricing

Ovom Care embraces a transparent and modular per-cycle pricing model. We tailor the pricing to your unique fertility journey, with no hidden costs. Recognizing financial hurdles in fertility treatments, we've partnered with Stripe to offer flexible financing solutions.

Our Price List

Start your journey today

Book your consultation

the science

Ovom Care leverages next gen technology to bring reproductive medicine to a new level

the lab

Our lab

At Ovom Care, we facilitate and manage your treatment with our partner clinic Avenues.life in collaboration wtih the world-renowed Fertility & Gynaecology Academy on Harley Street. Our state-of-the-art, on-site embryology labs are committed to assisting your family-building goals. With a world-class air filtration system and stringent temperature control, we provide optimal conditions for your eggs, sperm, and embryos.

Our innovative time-lapse incubators allows for detailed and undisturbed monitoring of embryo development, while our advanced AI-enabled technology aids in the precise assessment and prediction of their growth potential.

Complementing our embryology labs is our high-tech andrology facilities for semen analyses and sperm preparation. Stringent security measures, including comprehensive alarm systems and backup generators, safeguard your genetic material. At Ovom Care, we seamlessly blend technology and expertise to help you realize your dreams of parenthood.

the clinic

The clinic

Ovom Care is a digital-first clinic providing you seamless access to care, information, and support whenever and wherever you are - throughout your journey. Your treatment is provided at our sister-clinic, Avenues.life, in collaboration with the world-renowed Fertility & Gynaecology Academy on Harley Street. We chose our partner clinics to be thoughtful, personal, and comforting. From the very first moment you step foot inside, our team warmly welcomes you to an environment that is designed to support your physical, mental, and emotional well-being. We strive to create a sense of home and belonging for you.

Wherever you choose, we are there for you digitally and physically for your ultimate convenience.

Working together with the leading fertility specialists across the globe, we are able to offer our services in the following regions: UK, Greece, Germany, Switzerland, Austria, UAE, Kuwait, US (Rhode Island, Massachusetts, North Carolina)

London

Our first Ovom Care fertility home is at the state-of-the-art fertility clinic, Avenues.life, conveniently located next to Euston Station in the heart of vibrant London.

Our heritage building also features an on-site embryology lab and specialized pharmacy. We have purposefully and tastefully designed our clinic to put you at ease. We pride ourselves in a warm, inviting, and non-gendered design. We take care to make the waiting area discreet by working with a QR code system that we use to alert you when you are ready to be seen by our healthcare team.

As this is our very first fertility home, we currently serve only a very limited number of patients to ensure the highest quality of care. Please understand that we are currently fully booked. You can start talking to us through a first consultation and join our waiting list - we are expanding capacity as we speak - waiting times are not longer than four weeks.

Coming soon

We are soon opening our second fertility home in Lisbon, Portugal. The clinic will be conveniently located in a country that allows the full suite of fertility treatments - catering to every need.

Start your journey today

Book your consultation

FAQ

What if I already have benefits scheme in place?

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What if I already have benefits scheme in place?

Ovom Care - where compassion meets tech

Your personalized fertility pathway starts here.

Want to learn more? Leave your email address and we will provide you with more information on how Ovom Care breaks the status quo for our patients.

A clear personalized pathway to parenthood. Wherever you are, we are here to support you.

a team that redefines reproductive care

Be in the know

Plan your fertility

Paths to Parenthood

Inclusive Family Building

New Beginnings

Fair and transparent pricing, individualized for your journey

Start your journey today

Ovom Care leverages next gen technology to bring reproductive medicine to a new level

Our lab

The clinic

London

Coming soon

Start your journey today

Keep in touch